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Marketing for nonprofit organization...
~
Grau, Stacy Landreth.
Marketing for nonprofit organizations :insights and innovation /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing for nonprofit organizations :/ Stacy Landreth Grau.
其他題名:
insights and innovation /
作者:
Grau, Stacy Landreth.
出版者:
Chicago, Ill. :Lyceum Books, Inc.,c2014.
面頁冊數:
xvi, 245 p. :ill. ;23 cm.
標題:
Nonprofit organizations - Marketing. -
ISBN:
9781935871439 (pbk. : alk. paper) :
Marketing for nonprofit organizations :insights and innovation /
Grau, Stacy Landreth.
Marketing for nonprofit organizations :
insights and innovation /Stacy Landreth Grau. - Chicago, Ill. :Lyceum Books, Inc.,c2014. - xvi, 245 p. :ill. ;23 cm.
Includes bibliographical references and index.
Introduction -- An overview of nonprofit marketing -- The heart of the organization: the nonprofit brand -- Strategic and market planning for nonprofit organizations -- Understanding and engaging with your stakeholders -- Gaining insight : marketing research for competitive advantage -- Products, services, and delivery: the importance of innovation -- Marketing communication for nonprofit organizations -- Marketing communication measurement and evaluation -- Appendices -- A: Marketing plan outline -- B: Marketing communications plan outline -- About the author.
ISBN: 9781935871439 (pbk. : alk. paper) :NT1219
LCCN: 2013031535Subjects--Topical Terms:
160487
Nonprofit organizations
--Marketing.
LC Class. No.: HF5415 / .G638 2014
Dewey Class. No.: 658.8
Marketing for nonprofit organizations :insights and innovation /
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