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Multicultural perspectives in customer behaviour /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Multicultural perspectives in customer behaviour // edited by Maria G. Piacentini and Charles C. Cui.
其他作者:	Cui, Charles C.
出版者:	London ;Routledge ;2012.
面頁冊數:	xi, 171 p. :ill. ;26 cm.
標題:	Globalization. -
ISBN:	9781138008922 (pbk.) :
ISBN:	0415628903 (hbk.)
ISBN:	9780415628907 (hbk.)

Multicultural perspectives in customer behaviour /
Multicultural perspectives in customer behaviour /edited by Maria G. Piacentini and Charles C. Cui. - London ;Routledge ;2012. - xi, 171 p. :ill. ;26 cm. - Key issues in marketing management . - Key issues in marketing management..

Includes bibliographical references and index.

"With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies,there is a need to understand the ways that customers respond to the changing marketplace from international andmulticultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour inother countries; consumer acculturation processes, and theimpact on identity conflicts and the strategies people useto manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, theimpact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management."--P.[i].

ISBN: 9781138008922 (pbk.) :NT1429Subjects--Topical Terms:

147538
Globalization.

LC Class. No.: HF5415.32 / .M85 2012

Dewey Class. No.: 658.8342 / M919

Multicultural perspectives in customer behaviour /
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260 # $a London ; $a New York : $b Routledge ; $a [Helensburgh, Scotland] : $b Westburn Publishers, $c 2012.
300 $a xi, 171 p. : $b ill. ; $c 26 cm.
490 1 $a Key issues in marketing management
504 $a Includes bibliographical references and index.
520 # $a "With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies,there is a need to understand the ways that customers respond to the changing marketplace from international andmulticultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour inother countries; consumer acculturation processes, and theimpact on identity conflicts and the strategies people useto manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, theimpact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management."--P.[i].
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