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Brand against the machine :how to build your brand, cut through the marketing noise, and stand out from the competition /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand against the machine :/ John Morgan.
其他題名:	how to build your brand, cut through the marketing noise, and stand out from the competition /
作者:	Morgan, John,
出版者:	Hoboken, N.J. :John Wiley & Sons,c2012.
面頁冊數:	xiv, 210 p. ;24 cm.
附註:	Includes index.
標題:	Branding (Marketing) -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118103524.jpg
ISBN:	9781118103524 (acid-free paper) :
ISBN:	1118103521 (acid-free paper)

Brand against the machine :how to build your brand, cut through the marketing noise, and stand out from the competition /
Morgan, John,1961-

Brand against the machine :how to build your brand, cut through the marketing noise, and stand out from the competition /John Morgan. - Hoboken, N.J. :John Wiley & Sons,c2012. - xiv, 210 p. ;24 cm.

Includes index.

"Ditch traditional corporate branding to create a powerful, recognizable brand. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you. Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it"--

ISBN: 9781118103524 (acid-free paper) :NT647

LCCN: 2011024074Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .M67 2012

Dewey Class. No.: 658.8/27

Brand against the machine :how to build your brand, cut through the marketing noise, and stand out from the competition /
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020 $a 9781118103524 (acid-free paper) : $c NT647
020 $a 1118103521 (acid-free paper)
020 $z 9781118160350 (ebk.)
020 $z 9781118160343 (ebk.)
020 $z 9781118160336 (ebk.)
035 $a (OCoLC)ocn726822410
035 $a 2011024074
040 $a DLC $c DLC $d YDX $d BTCTA $d CLE $d YDXCP $d CDX $d BWX $d BDX $d DLC
042 $a pcc
050 0 0 $a HF5415.1255 $b .M67 2012
082 0 0 $a 658.8/27 $2 23
100 1 $a Morgan, John, $d 1961- $3 1000089888
245 1 0 $a Brand against the machine : $b how to build your brand, cut through the marketing noise, and stand out from the competition / $c John Morgan.
260 $a Hoboken, N.J. : $b John Wiley & Sons, $c c2012.
300 $a xiv, 210 p. ; $c 24 cm.
500 $a Includes index.
520 $a "Ditch traditional corporate branding to create a powerful, recognizable brand. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you. Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it"-- $c Provided by publisher.
650 0 $a Branding (Marketing) $3 187439
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9781118103524.jpg