| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Principles of marketing :/ PhilipKotler ... [et al.]. |
| 其他題名: |
an Asian perspective / |
| 其他作者: |
Kotler, Philip. |
| 出版者: |
Harlow, Essex, England :Pearson,c2017. |
| 面頁冊數: |
xxiv, 750 p. :ill. (chiefly col.), col. ports. ;28 cm. |
| 附註: |
"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--T.p. verso. |
| 標題: |
Marketing - Asia. - |
| ISBN: |
9781292089669 (pbk.) : |
| ISBN: |
1292089660 (pbk.) |