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Building brands in Asia :from the inside out /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Building brands in Asia :/ Tim G. Andrews and Wilson Chew.
其他題名:
from the inside out /
作者:
Andrews, Tim G.,
其他作者:
Chew, Wilson,
出版者:
London ;Routledge,c2017.
面頁冊數:
xi, 225 p. :ill. ;24 cm.
標題:
Marketing - Asia. -
ISBN:
9780415549837 (bound)
ISBN:
9780415549844 (pbk.) :
ISBN:
9781315193021 (ebk.)
Building brands in Asia :from the inside out /
Andrews, Tim G.,1968-
Building brands in Asia :
from the inside out /Tim G. Andrews and Wilson Chew. - London ;Routledge,c2017. - xi, 225 p. :ill. ;24 cm.
Includes bibliographical references (p. [207]-213) and index.
Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.
ISBN: 9780415549837 (bound)
LCCN: 2016050542Subjects--Topical Terms:
152246
Marketing
--Asia.
LC Class. No.: HF5415.12.A8 / A53 2017
Dewey Class. No.: 658.8/27095
Building brands in Asia :from the inside out /
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Includes bibliographical references (p. [207]-213) and index.
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Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.
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