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Open innovation :academic and practical perspectives on the journey from idea to market /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Open innovation :/ edited by Arthur B. Markman.
其他題名:	academic and practical perspectives on the journey from idea to market /
其他題名:	Academic and practical perspectives on the journey from idea to market
其他作者:	Markman, Arthur B.
出版者:	New York :Oxford University Press,2016.
面頁冊數:	viii, 235 p. :ill. ;25 cm.
標題:	New products - Management. -
ISBN:	9780199374441 (hbk.) :
ISBN:	0199374449 (hbk.)

Open innovation :academic and practical perspectives on the journey from idea to market /
Open innovation :academic and practical perspectives on the journey from idea to market /Academic and practical perspectives on the journey from idea to marketedited by Arthur B. Markman. - New York :Oxford University Press,2016. - viii, 235 p. :ill. ;25 cm.

Includes bibliographical references and index.

The process of open innovation / Arthur B. Markman -- Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn -- Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli -- Applying the creative problem solving process to open innovation / Wayne Fisher -- Opportunity thinking : seeing clearly the elephant in the room / Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue -- Better, faster, safer and cheaper : usaa roof inspections with pole cam / Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco -- An open invitation to open innovation : guidelines for the leadership of open innovation processes / Diana Rus, Barbara Wisse, and Eric F. Rietzschel -- Innovation cells : company beachheads in technology universities / Felix Cardenas, Tony Davila, and Daniel Oyon -- Building an innovation coral reef : the Austin technology incubator case study / Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman.

ISBN: 9780199374441 (hbk.) :NT1120

LCCN: 2015043540Subjects--Topical Terms:

147671
New products
--Management.

LC Class. No.: HF5415.153 / O64

Dewey Class. No.: 658.4063

Open innovation :academic and practical perspectives on the journey from idea to market /
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