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30-minute social media marketing :step-by-step techniques to spread the word about your business fast and free /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	30-minute social media marketing :/ Susan Gunelius.
其他題名:	step-by-step techniques to spread the word about your business fast and free /
其他題名:	Thirty-minute social media marketing
作者:	Gunelius, Susan.
出版者:	New York :McGraw-Hill,c2011.
面頁冊數:	ix, 260 p. :ill. ;23 cm.
標題:	Internet marketing. -
ISBN:	9780071743815 (pbk. : alk. paper) :
ISBN:	0071743812 (pbk. : alk. paper)

30-minute social media marketing :step-by-step techniques to spread the word about your business fast and free /
Gunelius, Susan.

30-minute social media marketing :step-by-step techniques to spread the word about your business fast and free /Thirty-minute social media marketingSusan Gunelius. - New York :McGraw-Hill,c2011. - ix, 260 p. :ill. ;23 cm.

Includes bibliographical references and index.

Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.

ISBN: 9780071743815 (pbk. : alk. paper) :NT630

LCCN: 2010026266Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / G86

Dewey Class. No.: 658.872

30-minute social media marketing :step-by-step techniques to spread the word about your business fast and free /
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246 3 0 $a Step-by-step techniques to spread the word about your business fast and free
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300 $a ix, 260 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
650 0 $a Internet marketing. $3 148374
650 0 $a Online social networks. $3 184875