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Research methods in tourism, hospitality & events management /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Research methods in tourism, hospitality & events management // Paul Brunt, Susan Horner & Natalie Semley.
其他題名:
Research methods in tourism, hospitality and events management
作者:
Brunt, Paul.
其他作者:
Horner, Susan,
出版者:
London ;Sage Publications,2017.
面頁冊數:
xvi,344 p. :ill. ;24 cm.
標題:
Tourism - Research -
ISBN:
1473919142 (hbk.)
ISBN:
1473919150 (pbk.) :
ISBN:
9781473919143 (hbk.)
ISBN:
9781473919150 (pbk.)
Research methods in tourism, hospitality & events management /
Brunt, Paul.
Research methods in tourism, hospitality & events management /
Research methods in tourism, hospitality and events managementPaul Brunt, Susan Horner & Natalie Semley. - London ;Sage Publications,2017. - xvi,344 p. :ill. ;24 cm.
Includes bibliographical references and index.
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
ISBN: 1473919142 (hbk.)Subjects--Topical Terms:
187651
Tourism
--Research
LC Class. No.: G155.7 / .B78 2017
Dewey Class. No.: 338.4/791072
Research methods in tourism, hospitality & events management /
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