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Digital branding :a complete step-by-step guide to strategy, tactics, tools and measurement /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Digital branding :/ Daniel Rowles.
其他題名:	a complete step-by-step guide to strategy, tactics, tools and measurement /
作者:	Rowles, Daniel.
出版者:	New York :Kogan Page,2018.
面頁冊數:	xiv,213 p. :ill. ;23 cm.
附註:	Revised edition of the author's Digital branding,2014.
標題:	Branding (Marketing) -
ISBN:	9780749481698 (pbk.) :

Digital branding :a complete step-by-step guide to strategy, tactics, tools and measurement /
Rowles, Daniel.

Digital branding :a complete step-by-step guide to strategy, tactics, tools and measurement /Daniel Rowles. - 2nd ed. - New York :Kogan Page,2018. - xiv,213 p. :ill. ;23 cm.

Revised edition of the author's Digital branding,2014.

Includes bibliographical references and index.

Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.

ISBN: 9780749481698 (pbk.) :NT772

LCCN: 2017043568Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1265 / .R688 2018

Dewey Class. No.: 658.8/2702854678

Digital branding :a complete step-by-step guide to strategy, tactics, tools and measurement /
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