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Integrated marketing communication :advertising and promotion in a digital world /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Integrated marketing communication :/ Jerome M. Juska.
其他題名:
advertising and promotion in a digital world /
作者:
Juska, Jerome M.
出版者:
New York, NY :Routledge,2018.
面頁冊數:
xix,230 p. :ill.,23 cm.
標題:
Internet advertising. -
ISBN:
1138695432 (hbk.)
ISBN:
1138695440 (pbk.) :
ISBN:
9781138695436 (hbk.)
ISBN:
9781138695443 (pbk.)
Integrated marketing communication :advertising and promotion in a digital world /
Juska, Jerome M.
Integrated marketing communication :
advertising and promotion in a digital world /Jerome M. Juska. - New York, NY :Routledge,2018. - xix,230 p. :ill.,23 cm.
Includes bibliographical references and index.
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
ISBN: 1138695432 (hbk.)
LCCN: 2017005832Subjects--Topical Terms:
150008
Internet advertising.
LC Class. No.: HF6146.I58 / J87 2018
Dewey Class. No.: 659.14/4
Integrated marketing communication :advertising and promotion in a digital world /
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148374
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