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Tourism planning and destination marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Tourism planning and destination marketing // edited by Mark Anthony Camilleri.
其他作者:	Camilleri, Mark Anthony,
出版者:	Bingley, UK :Emerald publishingc2019.
面頁冊數:	xx, 271 p. :ill. ;24 cm.
標題:	Tourism - Planning. -
ISBN:	1787562921 (bound)
ISBN:	9781787562929 (bound) :
ISBN:	9781787562936 (Epub)
ISBN:	9781787562912 (ebk.)

Tourism planning and destination marketing /
Tourism planning and destination marketing /edited by Mark Anthony Camilleri. - 1st ed. - Bingley, UK :Emerald publishingc2019. - xx, 271 p. :ill. ;24 cm.

Includes bibliographical references and index.

The planning and development of the tourism product /Mark Anthony Camilleri --

ISBN: 1787562921 (bound)

LCCN: 2018275364

Nat. Bib. No.: GBB8H2136bnbSubjects--Topical Terms:

1000082587
Tourism
--Planning.

LC Class. No.: G155.A1 / T6824 2019

Dewey Class. No.: 910.68/8

Tourism planning and destination marketing /
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020 $a 9781787562929 (bound) : $c NT1741
020 $a 9781787562936 (Epub)
020 $a 9781787562912 (ebk.)
035 $a (OCoLC)on1044833256
035 $a 20908301
040 $a YDX $b eng $c YDX $d UKMGB $d OCLCO $d OCLCF $d DGW $d YDXIT $d DLC
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050 0 0 $a G155.A1 $b T6824 2019
082 0 4 $a 910.68/8 $2 23
082 0 4 $a 338.4/791 $2 23
245 0 0 $a Tourism planning and destination marketing / $c edited by Mark Anthony Camilleri.
250 $a 1st ed.
260 # $a Bingley, UK : $b Emerald publishing $c c2019.
300 $a xx, 271 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 0 $t The planning and development of the tourism product / $r Mark Anthony Camilleri -- $t The creation and delivery of experiential value in hospitatlity / $r Martina G. Gallarza, Nerea de Diego-Velasco -- $t Plog's model of personality-based psychographic traits in tourism: a review of empirical research / $r Oliver Cruz-Milán -- $t Coopetition for destination marketing: the scope of forging relationships with competitors / $r Rauno Rusko -- $t The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / $r José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- $t Marketing sustainable tourism: principles and practice / $r Danielle Eiseman -- $t Enriching cultural experiences from rural tourism: case studies from Japan / $r Soniya Billore -- $t The internet-based marketing of ecotourism: are ecotourists really getting what they want? / $r Marta Massi, Alessandro De Nisco -- $t The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / $r Larissa Neuburger, Julia Beck, Roman egger -- $t Organizing festivals, events and activities for destination marketing / $r Antonio Botti, Antonella Monda, Massimiliano Vesci -- $t The strategic management of events for destination marketing / $r Antonella Capriello -- $t The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / $r Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
650 # 0 $a Tourism $x Planning. $3 1000082587
650 # 0 $a Tourism $x Marketing. $3 160262
650 # 0 $a Place marketing. $3 1000082578
700 1 # $a Camilleri, Mark Anthony, $d 1976- $3 1000121656