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Social selling :techniques to influence buyers and changemakers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social selling :/ Tim Hughes and Matt Reynolds.
其他題名:	techniques to influence buyers and changemakers /
作者:	Hughes, Tim,
其他作者:	Reynolds, Matt,
出版者:	London ;Kogan Page,2016.
面頁冊數:	vii, 194 p. ;24 cm.
標題:	Customer relations. -
ISBN:	9780749478018 (pbk.) :

Social selling :techniques to influence buyers and changemakers /
Hughes, Tim,1965-

Social selling :techniques to influence buyers and changemakers /Tim Hughes and Matt Reynolds. - London ;Kogan Page,2016. - vii, 194 p. ;24 cm.

Includes bibliographical references and index.

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process usingtraditional sales methods. Developing relationships with decision-makersthrough social networks has become an increasingly critical skill - enablingsales professionals to engage early on and 'hack' the buying process. SocialSelling provides a practical, step-by-step blueprint for harnessing thesespecific and proven techniques including: - How to use networks purposefullyto build social trust and create a high quality community - How to developreal influence and authority in your subject area and connect withchange-makers - How to scale the social selling strategy across anorganisation including maturity and investment models, risk and governance,and technology platforms"--

ISBN: 9780749478018 (pbk.) :NT837

LCCN: 2016016198Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5438.25 / .H8656 2016

Dewey Class. No.: 658.85

Social selling :techniques to influence buyers and changemakers /
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260 # $a London ; $a Philadelphia : $b Kogan Page, $c 2016.
300 $a vii, 194 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process usingtraditional sales methods. Developing relationships with decision-makersthrough social networks has become an increasingly critical skill - enablingsales professionals to engage early on and 'hack' the buying process. SocialSelling provides a practical, step-by-step blueprint for harnessing thesespecific and proven techniques including: - How to use networks purposefullyto build social trust and create a high quality community - How to developreal influence and authority in your subject area and connect withchange-makers - How to scale the social selling strategy across anorganisation including maturity and investment models, risk and governance,and technology platforms"-- $c Provided by publisher.
520 # $a "The digital landscape has changed buyers' habits. Sales professional snow need to develop relationships with decision-makers through socialnetworks to reach them early in the decision making process.SocialSellingprovides a practical, step-by-step outline for harnessing the skillsand techniques necessary to achieve this, including developing a highquality community, building trust, developing authority and influence, andconnecting with changemakers. It also discusses enterprise implementation ofa social selling strategy, maturity and investment models necessary, riskand governance, and technology platforms. The chapters feature tips,checklists, and theoretical examples"-- $c Provided by publisher.
650 # 0 $a Customer relations. $3 147266
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Sales management. $3 149458
650 # 0 $a Selling $x Social aspects. $3 1000140956
650 # 0 $a Social media. $3 187437
700 1 # $a Reynolds, Matt, $d 1974- $e author. $3 1000140955
776 0 8 $i Online version: $a Hughes, Tim, 1965- author. $t Social selling $d London ;Philadelphia : Kogan Page, 2016 $z 9780749478025 $w (DLC) 2016024636