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Luxury brand management in digital and sustainable times :a new world of privilege /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Luxury brand management in digital and sustainable times :/ Michel Chevalier, Gerald Mazzalovo.
其他題名:
a new world of privilege /
作者:
Chevalier, Michel,
其他作者:
Mazzalovo, Gerald.
出版者:
Hoboken :Wiley,c2021.
面頁冊數:
xi,531 p. :ill. ;24 cm.
附註:
Revised edition.
標題:
Brand name products - Management. -
ISBN:
9781119706281(hbk.) :
Luxury brand management in digital and sustainable times :a new world of privilege /
Chevalier, Michel,1943-
Luxury brand management in digital and sustainable times :
a new world of privilege /Michel Chevalier, Gerald Mazzalovo. - 4th ed. - Hoboken :Wiley,c2021. - xi,531 p. :ill. ;24 cm.
Revised edition.
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
ISBN: 9781119706281(hbk.) :NT1061
LCCN: 2020029296Subjects--Topical Terms:
148375
Brand name products
--Management.
LC Class. No.: HD69.B7 / C527
Dewey Class. No.: 658.827 / C527
Luxury brand management in digital and sustainable times :a new world of privilege /
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