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Hey whipple, squeeze this :the classic guide to creating great advertising /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Hey whipple, squeeze this :/ Luke Sullivan.
其他題名:	the classic guide to creating great advertising /
作者:	Sullivan, Luke.
出版者:	Hoboken, NJ :John Wiley & Sons, Inc.,c2022.
面頁冊數:	xvii, 392 p. :ill. ;23 cm.
標題:	Advertising copy. -
ISBN:	9781119819691$q(pbk.) :

Hey whipple, squeeze this :the classic guide to creating great advertising /
Sullivan, Luke.

Hey whipple, squeeze this :the classic guide to creating great advertising /Luke Sullivan. - 6th ed. - Hoboken, NJ :John Wiley & Sons, Inc.,c2022. - xvii, 392 p. :ill. ;23 cm.

Includes bibliographical references and index.

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--

ISBN: 9781119819691$q(pbk.) :NT834Subjects--Topical Terms:

152416
Advertising copy.

LC Class. No.: HF5825 / .S85 2022

Dewey Class. No.: 659.13/2

Hey whipple, squeeze this :the classic guide to creating great advertising /
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245 1 0 $a Hey whipple, squeeze this : $b the classic guide to creating great advertising / $c Luke Sullivan.
250 $a 6th ed.
260 # $a Hoboken, NJ : $b John Wiley & Sons, Inc., $c c2022.
300 $a xvii, 392 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
520 # $a "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- $c Provided by publisher.
650 # 0 $a Advertising copy. $3 152416