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Emotion by design :creative leadership lessons from a life at Nike /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Emotion by design :/ Greg Hoffman.
其他題名:	creative leadership lessons from a life at Nike /
作者:	Hoffman, Greg.
出版者:	New York :Twelve,c2022.
面頁冊數:	xix, 279 p., [8] p. of plates :col. ill. ;24 cm.
標題:	Sporting goods industry - United States. -
ISBN:	9781538705599$q(hbk.) :
ISBN:	1538705591$q(hbk.)

Emotion by design :creative leadership lessons from a life at Nike /
Hoffman, Greg.

Emotion by design :creative leadership lessons from a life at Nike /Greg Hoffman. - 1st ed. - New York :Twelve,c2022. - xix, 279 p., [8] p. of plates :col. ill. ;24 cm.

Includes bibliographical references and index.

My journey into the arena -- Creativity is a team sport -- Never play it safe, play to win -- Game face for greatness -- Dare to be remembered -- Don't chase cool -- Spark a movement -- Close the distance -- Leave a legacy, not just a memory.

"In Emotion by Design, Nike's former CMO shares lessons and stories from three decades within the company. Readers will learn how Nike continues to not just expand its reach but deepen its bonds through groundbreaking, savvy messaging that's authentic as well. The lesson that he'll return to over and over again is that everything stems from ideas. The only limitations on those ideas come from the limitations an organization places on itself, in terms of personnel, in terms of freedom to experiment, and in terms of numbers. Unfortunately, in the age of big data, the numbers, Hoffman argues, are too often getting in the way. Hoffman came to Nike at a tipping point in the brand's growth, when a domestic sports apparel company was about to become a global cultural juggernaut. At the beginning he was a student of Nike's culture, its maxims and best practices, but eventually he found a way to bring his own unique perspective into the boardroom. That perspective was one distinguished by both his race - as one of the few Black faces at the table-and his background as a student of fine art. Over the course of a twenty-seven year career-from intern to Chief Marketing Officer-Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. For Hoffman, art and sport and commerce all needed to combine for the messaging around every product. Every campaign was different and yet the result was the same: an emotional bond between products and people. No brand does that as successfully as Nike, and Hoffman is here to show you how"--

ISBN: 9781538705599$q(hbk.) :NT893

LCCN: 2021047746Subjects--Corporate Names:

1000147710
Nike (Firm)
Subjects--Topical Terms:

1000147711
Sporting goods industry
--United States.

LC Class. No.: HD9992.U54 / N583 2022

Dewey Class. No.: 745.4

Emotion by design :creative leadership lessons from a life at Nike /
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300 $a xix, 279 p., [8] p. of plates : $b col. ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a My journey into the arena -- Creativity is a team sport -- Never play it safe, play to win -- Game face for greatness -- Dare to be remembered -- Don't chase cool -- Spark a movement -- Close the distance -- Leave a legacy, not just a memory.
520 # $a "In Emotion by Design, Nike's former CMO shares lessons and stories from three decades within the company. Readers will learn how Nike continues to not just expand its reach but deepen its bonds through groundbreaking, savvy messaging that's authentic as well. The lesson that he'll return to over and over again is that everything stems from ideas. The only limitations on those ideas come from the limitations an organization places on itself, in terms of personnel, in terms of freedom to experiment, and in terms of numbers. Unfortunately, in the age of big data, the numbers, Hoffman argues, are too often getting in the way. Hoffman came to Nike at a tipping point in the brand's growth, when a domestic sports apparel company was about to become a global cultural juggernaut. At the beginning he was a student of Nike's culture, its maxims and best practices, but eventually he found a way to bring his own unique perspective into the boardroom. That perspective was one distinguished by both his race - as one of the few Black faces at the table-and his background as a student of fine art. Over the course of a twenty-seven year career-from intern to Chief Marketing Officer-Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. For Hoffman, art and sport and commerce all needed to combine for the messaging around every product. Every campaign was different and yet the result was the same: an emotional bond between products and people. No brand does that as successfully as Nike, and Hoffman is here to show you how"-- $c Provided by publisher.
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650 # 0 $a Sporting goods industry $z United States. $3 1000147711
650 # 0 $a Creative ability in business. $3 149617
650 # 0 $a Leadership. $3 146614
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650 # 0 $a Advertising $x Psychological aspects. $3 157514