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Digital marketing with Drupal :the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Digital marketing with Drupal :/ Jose Fernandes
其他題名:	the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal /
作者:	Fernandes, Jose.
出版者:	Birmingham, UK :Packt Publishing,c2022.
面頁冊數:	v, 296 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Open source software. -
ISBN:	9781801071895

Digital marketing with Drupal :the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal /
Fernandes, Jose.

Digital marketing with Drupal :the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal /Jose Fernandes - Birmingham, UK :Packt Publishing,c2022. - v, 296 p. :ill. ;24 cm.

Includes index.

"Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success."-- adapted from jacket.

ISBN: 9781801071895NT1042Subjects--Uniform Titles:

Drupal (Computer file)
Subjects--Topical Terms:

165345
Open source software.

Dewey Class. No.: 006.7/6

Digital marketing with Drupal :the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal /
LDR:01727cam a2200121 a 4500 001 1000126567
008 221006s2022 enka 001 0 eng d
020 $a 9781801071895 $q (pbk.) : $c NT1042
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100 1 $a Fernandes, Jose. $3 1000147881
245 1 0 $a Digital marketing with Drupal : $b the ultimate guide to build and deploy a complete digital marketing platform on top of Drupal / $c Jose Fernandes
260 $a Birmingham, UK : $b Packt Publishing, $c c2022.
300 $a v, 296 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 $a "Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success."-- adapted from jacket.
630 0 0 $a Drupal (Computer file) $3 1000147882
650 0 $a Open source software. $3 165345
650 0 $a Web site development. $3 148254