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南投市中老年人對保健食品的認知及購買行為之研究 = Study of t...

江昭龍

南投市中老年人對保健食品的認知及購買行為之研究 = Study of the health care food market cognition and buying behavior in middle-aged and elderly adults of Nantou city

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Study of the health care food market cognition and buying behavior in middle-aged and elderly adults of Nantou city
作者:	蔡宗達,
其他作者:	江昭龍,
出版地:	[南投縣]
出版者:	南開科技大學電子工程研究所;
出版年:	民102[2013]
面頁冊數:	59葉 : 圖,表 ; 31公分+1張光碟
標題:	購買行為
標題:	the buying behavior
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/09267253537606962144
附註:	指導教授: 江昭龍
附註:	參考書目: 葉60-61
摘要註:	本研究主要是針對40歲以上之年齡層，隨著年齡的增長及身體健康逐年衰弱，在全民健康保險醫療給付的社會福利下，滿40歲至64歲之民眾可3年作一次全身健康檢查；65歲以上之民眾則每年可作一次全身健康檢查，帶動民眾對自己的健康狀況越來越熟悉，而除了全民健康保險之醫療服務外，保健食品也成為另一種保養身體的選擇，更帶動保健食品市場之蓬勃發展。

南投市中老年人對保健食品的認知及購買行為之研究 = Study of the health care food market cognition and buying behavior in middle-aged and elderly adults of Nantou city
蔡, 宗達

南投市中老年人對保健食品的認知及購買行為之研究 = Study of the health care food market cognition and buying behavior in middle-aged and elderly adults of Nantou city / 蔡宗達 - [南投縣] : 南開科技大學電子工程研究所, 民102[2013]. - 59葉 ; 圖,表 ; 31公分.
指導教授: 江昭龍參考書目: 葉60-61.
購買行為the buying behavior

江, 昭龍

南投市中老年人對保健食品的認知及購買行為之研究 = Study of the health care food market cognition and buying behavior in middle-aged and elderly adults of Nantou city
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210 $a [南投縣] $c 南開科技大學電子工程研究所 $d 民102[2013]
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328 $a 碩士論文--南開科技大學電子工程研究所
330 $a 本研究主要是針對40歲以上之年齡層，隨著年齡的增長及身體健康逐年衰弱，在全民健康保險醫療給付的社會福利下，滿40歲至64歲之民眾可3年作一次全身健康檢查；65歲以上之民眾則每年可作一次全身健康檢查，帶動民眾對自己的健康狀況越來越熟悉，而除了全民健康保險之醫療服務外，保健食品也成為另一種保養身體的選擇，更帶動保健食品市場之蓬勃發展。 $u The study focuses on more than 40 years of age, with increasing age and physical health gradually weakened, the National Health Insurance medical payments under the social welfare, aged 40 to 64 years of age, people can make a three-year general health check ; the population is over 65 years make one annual physical examination, driving people on their health more and more familiar, and in addition to the National Health Insurance medical services, health care and food has also become another body choice, has driven health care food markets to flourish.Taiwan market in 1999 because of health care food varies greatly, therefore the implementation of "Health Food Control Act," the norms of health care food supervision and management of the work done so with substantial scientific evidence that can improve physical fitness, promote good health care food , according to the statement of facts can be the effect of health care food products, health care food products can be used as a basis for people to buy, this study by Nantou three large-scale integrated health screenings, 515 questionnaires were collected, 480 valid questionnaires were obtained, according to Z distribution formula to do the reliability and validity analysis, and describe consumer attributes and statistical analysis of each factor.
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