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Total relationship marketing :from t...

Gummesson, Evert,1936-

Total relationship marketing :from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Total relationship marketing :/ Evert Gummesson.
其他題名:	from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /
作者:	Gummesson, Evert,
出版者:	Boston, Mass :Butterworth-Heinemann,1999.
面頁冊數:	xiii, 281 p. :ill. ;25 cm.
標題:	Relationship marketing. -
ISBN:	075064463X (pbk.) :

Total relationship marketing :from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /
Gummesson, Evert,1936-

Total relationship marketing :from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /Evert Gummesson. - Boston, Mass :Butterworth-Heinemann,1999. - xiii, 281 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 075064463X (pbk.) :NT990

LCCN: 99025381 Subjects--Topical Terms:

147565
Relationship marketing.

LC Class. No.: HF5415.55 / .G86 1999

Dewey Class. No.: 658.8/12

Total relationship marketing :from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /
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245 1 0 $a Total relationship marketing : $b from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / $c Evert Gummesson.
260 $a Boston, Mass : $b Butterworth-Heinemann, $c 1999.
300 $a xiii, 281 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Relationship marketing. $3 147565