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Relationship marketing :gaining comp...
~
Hansen, Ursula.
Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Relationship marketing :/ Thorsten Hennig-Thurau, Ursula Hansen, editors.
其他題名:
gaining competitive advantage through customer satisfaction and customer retention /
其他作者:
Hennig-Thurau, Thorsten,
出版者:
New York :Springer,2000.
面頁冊數:
xvii, 459 p. :ill. ;24 cm.
標題:
Relationship marketing. -
ISBN:
3540669426 (bound) :
Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /
Relationship marketing :
gaining competitive advantage through customer satisfaction and customer retention /Thorsten Hennig-Thurau, Ursula Hansen, editors. - New York :Springer,2000. - xvii, 459 p. :ill. ;24 cm.
Includes bibliographical references and indexes.
ISBN: 3540669426 (bound) :NT1800
LCCN: 99087534 Subjects--Topical Terms:
147565
Relationship marketing.
LC Class. No.: HF5415.55 / .R446 2000
Dewey Class. No.: 658.8/12
Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /
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