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The hero and the outlaw :building ex...

Mark, Margaret.

The hero and the outlaw :building extraordinary brands through the power of archetypes /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The hero and the outlaw :/ Margaret Mark and Carol S. Pearson.
其他題名:	building extraordinary brands through the power of archetypes /
作者:	Mark, Margaret.
其他作者:	Pearson, Carol,
出版者:	New York :McGraw-Hill,c2001.
面頁冊數:	xii, 384 p. :ill. ;24 cm.
標題:	Product management. -
ISBN:	0071364153 (hbk.: acid-free paper) :

The hero and the outlaw :building extraordinary brands through the power of archetypes /
Mark, Margaret.

The hero and the outlaw :building extraordinary brands through the power of archetypes /Margaret Mark and Carol S. Pearson. - New York :McGraw-Hill,c2001. - xii, 384 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0071364153 (hbk.: acid-free paper) :NT634

LCCN: 2001274378Subjects--Topical Terms:

149446
Product management.

LC Class. No.: HF5415.15 / .M334 2001

Dewey Class. No.: 658.8/27

The hero and the outlaw :building extraordinary brands through the power of archetypes /
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