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Aftermarketing :how to keep customer...

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Vavra, Terry G.

Aftermarketing :how to keep customers for life through relationship marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Aftermarketing :/ Terry G. Vavra.
其他題名:	how to keep customers for life through relationship marketing /
其他題名:	After marketing
作者:	Vavra, Terry G.
出版者:	Boston, Mass. :McGraw-Hill Companies, Inc.,c1995.
面頁冊數:	xviii, 314 p. :ill. ;23 cm.
標題:	Customer relations. -
ISBN:	0786304057 (pbk.) :

Aftermarketing :how to keep customers for life through relationship marketing /
Vavra, Terry G.

Aftermarketing :how to keep customers for life through relationship marketing /After marketingTerry G. Vavra. - Rev. and updated. - Boston, Mass. :McGraw-Hill Companies, Inc.,c1995. - xviii, 314 p. :ill. ;23 cm.

Includes bibliographical references (p. 293-299) and index.

ISBN: 0786304057 (pbk.) :NT397

LCCN: 95016232 //r96Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.5 / .V38 1995

Dewey Class. No.: 658.8/12

Aftermarketing :how to keep customers for life through relationship marketing /
LDR:00696nam _2200205 a_450 001 132754
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008 021018s1995 maua b 001 0 eng d
010 $a 95016232 //r96
020 $a 0786304057 (pbk.) : $c NT397
035 $a 00061860
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.5 $b .V38 1995
082 0 0 $a 658.8/12 $2 20
092 $a */658.812/V391/1995////095119
100 1 $a Vavra, Terry G. $3 150845
245 1 0 $a Aftermarketing : $b how to keep customers for life through relationship marketing / $c Terry G. Vavra.
246 3 $a After marketing
250 $a Rev. and updated.
260 $a Boston, Mass. : $b McGraw-Hill Companies, Inc., $c c1995.
300 $a xviii, 314 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 293-299) and index.
650 0 $a Customer relations. $3 147266
650 0 $a Customer services. $3 147477
650 0 $a Consumer satisfaction. $3 147265
650 0 $a Relationship marketing. $3 147565
650 0 $a Advertisers $x Attitudes. $3 150846

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