| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Customer equity :/ Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. |
| 其他題名: |
building and managing relationships as valuable assets / |
| 作者: |
Blattberg, Robert C., |
| 其他作者: |
Getz, Gary, |
| 出版者: |
Boston, Mass. :Harvard Business School Press,c2001. |
| 面頁冊數: |
xix, 228 p. :ill. ;24 cm. |
| 附註: |
Includes bibliographical references and index. |
| 標題: |
Relationship marketing. - |
| ISBN: |
0875847641 (hbk. : alk. paper) : |