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The relational enterprise :moving be...

Cooper, Ken.

The relational enterprise :moving beyond CRM to maximize all your business relationships /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The relational enterprise :/ Kenneth Carlton Cooper.
其他題名:	moving beyond CRM to maximize all your business relationships /
作者:	Cooper, Ken.
出版者:	New York :AMACOM,c2002.
面頁冊數:	xx, 296 p. :ill. ;24 cm.
標題:	Customer relations - Marketing. -
ISBN:	0814406696 (hbk.) :

The relational enterprise :moving beyond CRM to maximize all your business relationships /
Cooper, Ken.

The relational enterprise :moving beyond CRM to maximize all your business relationships /Kenneth Carlton Cooper. - New York :AMACOM,c2002. - xx, 296 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0814406696 (hbk.) :NT856

LCCN: 2001040182Subjects--Topical Terms:

151895
Customer relations
--Marketing.

LC Class. No.: HF5415.5 / .C665 2002

Dewey Class. No.: 658.8/12

The relational enterprise :moving beyond CRM to maximize all your business relationships /
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