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Strategic brand communication campai...

~

Barnes, Beth E.

Strategic brand communication campaigns /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic brand communication campaigns // Don E. Schultz, Beth E. Barnes.
作者:	Schultz, Don E.
其他作者:	Barnes, Beth E.
出版者:	Lincolnwood, Ill. :NTC Business Books,c1999.
面頁冊數:	xxi, 378 p. :ill. ;24 cm.
附註:	Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
標題:	Advertising campaigns. -
ISBN:	0844229520 (hbk.) :

Strategic brand communication campaigns /
Schultz, Don E.

Strategic brand communication campaigns /Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. :NTC Business Books,c1999. - xxi, 378 p. :ill. ;24 cm.

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

ISBN: 0844229520 (hbk.) :NT1457

LCCN: 00269351 Subjects--Topical Terms:

152187
Advertising campaigns.

LC Class. No.: HF5823 / .S3636 1999

Dewey Class. No.: 659.1/13

Strategic brand communication campaigns /
LDR:00692nam _2200205 a_450 001 133379
005 19991015173345.0
008 021108s1999 ilua b 001 0 eng d
010 $a 00269351
020 $a 0844229520 (hbk.) : $c NT1457
035 $a 00062500
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .S3636 1999
082 0 0 $a 659.1/13 $2 21
092 $a */659.113/S387/1999////096589
100 1 $a Schultz, Don E. $3 151952
245 1 0 $a Strategic brand communication campaigns / $c Don E. Schultz, Beth E. Barnes.
250 $a 5th ed.
260 $a Lincolnwood, Ill. : $b NTC Business Books, $c c1999.
300 $a xxi, 378 p. : $b ill. ; $c 24 cm.
500 $a Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
504 $a Includes bibliographical references and index.
650 0 $a Advertising campaigns. $3 152187
700 1 $a Barnes, Beth E. $3 152186
700 1 $a Schultz, Don E. $t Strategic advertising campaigns. $3 152188

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