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The new direct marketing :how to imp...

Batra, Rajeev.

The new direct marketing :how to implement a profit-driven database marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The new direct marketing :/ David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
其他題名:	how to implement a profit-driven database marketing strategy /
其他作者:	Batra, Rajeev.
出版者:	Boston, Mass. ;McGraw Hill,c1999.
面頁冊數:	xx, 716 p. :ill. ;29 cm.
附註:	Includes index.
標題:	Direct marketing - Data processing. -
ISBN:	0070580561 (hbk.) :

The new direct marketing :how to implement a profit-driven database marketing strategy /
The new direct marketing :how to implement a profit-driven database marketing strategy /David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. - 3rd ed. - Boston, Mass. ;McGraw Hill,c1999. - xx, 716 p. :ill. ;29 cm.

Includes index.

ISBN: 0070580561 (hbk.) :NT2352

LCCN: 98030382 Subjects--Topical Terms:

151586
Direct marketing
--Data processing.

LC Class. No.: HF5415.126 / .N48 1998

Dewey Class. No.: 658.8/4

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