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Value-added public relations :the se...

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Harris, Thomas L.,1931-

Value-added public relations :the secret weapon of integrated marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Value-added public relations :/ Thomas L. Harris ; foreword by Philip Hotler.
其他題名:	the secret weapon of integrated marketing /
作者:	Harris, Thomas L.,
出版者:	Lincolnwood (Chicago) Ill., U.S.A. :NTC Business Books,c1998.
面頁冊數:	xiii, 314 p. :ill. ;24 cm.
標題:	Communication in marketing. -
ISBN:	0844234117 (hbk.) :
ISBN:	0844234125 (pbk.)

Value-added public relations :the secret weapon of integrated marketing /
Harris, Thomas L.,1931-

Value-added public relations :the secret weapon of integrated marketing /Thomas L. Harris ; foreword by Philip Hotler. - Lincolnwood (Chicago) Ill., U.S.A. :NTC Business Books,c1998. - xiii, 314 p. :ill. ;24 cm.

Includes bibliographical references (p. 295-296) and index.

ISBN: 0844234117 (hbk.) :NT933

LCCN: 97037323 Subjects--Topical Terms:

153067
Communication in marketing.

LC Class. No.: HF5415.123 / .H37 1998

Dewey Class. No.: 659.2

Value-added public relations :the secret weapon of integrated marketing /
LDR:00700nam _2200193 a_450 001 133793
005 19991016142506.0
008 021105s1998 ilua b 001 0 eng d
010 $a 97037323
020 $a 0844234117 (hbk.) : $c NT933
020 $a 0844234125 (pbk.)
035 $a 00062927
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.123 $b .H37 1998
082 0 0 $a 659.2 $2 21
092 $a */659.2/H316/1998////096798
100 1 $a Harris, Thomas L., $d 1931- $3 153066
245 1 0 $a Value-added public relations : $b the secret weapon of integrated marketing / $c Thomas L. Harris ; foreword by Philip Hotler.
260 $a Lincolnwood (Chicago) Ill., U.S.A. : $b NTC Business Books, $c c1998.
300 $a xiii, 314 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 295-296) and index.
650 0 $a Communication in marketing. $3 153067

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