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The Weather Channel :the improbable rise of a media phenomenon /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The Weather Channel :/ Frank Batten with Jeffrey L. Cruikshank.
其他題名:
the improbable rise of a media phenomenon /
作者:
Batten, Frank,
其他作者:
Cruikshank, Jeffrey L.
出版者:
Boston :Harvard Business School Press,c2002.
面頁冊數:
xi, 276 p. :ill. (some col.) ;24 cm.
附註:
Includes index.
標題:
Television weathercasting - History - 20th century. - Georgia -
ISBN:
1578515599 (hbk. : alk. paper) :
The Weather Channel :the improbable rise of a media phenomenon /
Batten, Frank,1927-
The Weather Channel :
the improbable rise of a media phenomenon /Frank Batten with Jeffrey L. Cruikshank. - Boston :Harvard Business School Press,c2002. - xi, 276 p. :ill. (some col.) ;24 cm.
Includes index.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- Summing up -- Behind the scenes.
ISBN: 1578515599 (hbk. : alk. paper) :NT856
LCCN: 2002000219Subjects--Corporate Names:
153128
Weather Channel (Television station : Atlanta, Ga.)
--History--20th century.Subjects--Topical Terms:
153129
Television weathercasting
--History--Georgia--20th century.
LC Class. No.: QC877.5 / .B38 2002
Dewey Class. No.: 551.63/09
The Weather Channel :the improbable rise of a media phenomenon /
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