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Promotion and integrated marketing c...

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Semenik, Richard J.

Promotion and integrated marketing communications /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Promotion and integrated marketing communications // Richard J. Semenik.
作者:	Semenik, Richard J.
出版者:	Cincinnati, Ohio :South-Western Thomson Learning,c2002.
面頁冊數:	xxxix, 582 p. :ill. (some col.) ;29 cm.
標題:	Advertising campaigns. -
ISBN:	0324062532 (hbk. : core text with Info Trac) :
ISBN:	0324125682 (core text only)

Promotion and integrated marketing communications /
Semenik, Richard J.

Promotion and integrated marketing communications /Richard J. Semenik. - Cincinnati, Ohio :South-Western Thomson Learning,c2002. - xxxix, 582 p. :ill. (some col.) ;29 cm.

Includes bibliographical references and indexes.

ISBN: 0324062532 (hbk. : core text with Info Trac) :NT3383

LCCN: 00068752 Subjects--Topical Terms:

152187
Advertising campaigns.

LC Class. No.: HF5837 / .S45 2002

Dewey Class. No.: 659.1

Promotion and integrated marketing communications /
LDR:00688nam _2200205 a_450 001 134528
005 19991111151101.0
008 021118s2002 ohuab b 001 0 eng d
010 $a 00068752
020 $a 0324062532 (hbk. : core text with Info Trac) : $c NT3383
020 $a 0324125682 (core text only)
035 $a 00063682
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5837 $b .S45 2002
082 0 0 $a 659.1 $2 21
092 $a */659.1/S471/2002////097739
100 1 $a Semenik, Richard J. $3 154737
245 1 0 $a Promotion and integrated marketing communications / $c Richard J. Semenik.
260 $a Cincinnati, Ohio : $b South-Western Thomson Learning, $c c2002.
300 $a xxxix, 582 p. : $b ill. (some col.) ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Advertising campaigns. $3 152187
650 0 $a Communication in marketing. $3 153067

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