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The fundamentals of business to business sales and marketing /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The fundamentals of business to business sales and marketing // by John Coe.
作者:
Coe, John.
出版者:
New York :McGraw-Hill,c2004.
面頁冊數:
xiii, 240 p. ;24 cm.
附註:
Includes index.
標題:
Selling. -
電子資源:
http://www.loc.gov/catdir/description/mh031/2003000689.html
ISBN:
0071408797 (hbk. : alk. paper) :
The fundamentals of business to business sales and marketing /
Coe, John.
The fundamentals of business to business sales and marketing /
by John Coe. - New York :McGraw-Hill,c2004. - xiii, 240 p. ;24 cm.
Includes index.
Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution --How to build your company's database -- How to measure the results and sell management.
ISBN: 0071408797 (hbk. : alk. paper) :NT890
LCCN: 2003000689Subjects--Topical Terms:
149459
Selling.
LC Class. No.: HF5438.25 / .C64 2003
Dewey Class. No.: 658.8/04
The fundamentals of business to business sales and marketing /
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Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution --How to build your company's database -- How to measure the results and sell management.
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http://www.loc.gov/catdir/description/mh031/2003000689.html
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