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Advertising campaign strategy :a gui...

~

Parente, Donald.

Advertising campaign strategy :a guide to marketing communication plans /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Advertising campaign strategy :/ Donald Parente.
其他題名:	a guide to marketing communication plans /
作者:	Parente, Donald.
出版者:	Mason, OH :Thomson/South-Western,c2004.
面頁冊數:	xxvii, 404 p. :ill. ;24 cm.
標題:	Advertising campaigns. -
ISBN:	0324271905 (hbk.) :

Advertising campaign strategy :a guide to marketing communication plans /
Parente, Donald.

Advertising campaign strategy :a guide to marketing communication plans /Donald Parente. - 3rd ed. - Mason, OH :Thomson/South-Western,c2004. - xxvii, 404 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0324271905 (hbk.) :NT3020

LCCN: 99074298 Subjects--Topical Terms:

152187
Advertising campaigns.

LC Class. No.: HF5837 / .A38 2000

Dewey Class. No.: 659.1/13

Advertising campaign strategy :a guide to marketing communication plans /
LDR:00641cam _2200205 a_450 001 135823
003 DLC
005 20031105142801.0
008 991103s2004 ohua b 001 0 eng
010 $a 99074298
020 $a 0324271905 (hbk.) : $c NT3020
035 $a 00073798
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5837 $b .A38 2000
082 0 0 $a 659.1/13 $2 21
092 $a */659.113/P229/2004////E01544
100 1 $a Parente, Donald. $3 157847
245 1 0 $a Advertising campaign strategy : $b a guide to marketing communication plans / $c Donald Parente.
250 $a 3rd ed.
260 $a Mason, OH : $b Thomson/South-Western, $c c2004.
300 $a xxvii, 404 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Advertising campaigns. $3 152187
650 0 $a Communication in marketing. $3 153067

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