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Creating customer evangelists :how l...
~
Huba, Jackie.
Creating customer evangelists :how loyal customers become a volunteer sales force /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Creating customer evangelists :/ Ben McConnell, Jackie Huba.
其他題名:
how loyal customers become a volunteer sales force /
作者:
McConnell, Ben.
其他作者:
Huba, Jackie.
出版者:
Chicago :Dearborn Trade Pub.,2003.
面頁冊數:
x, 214 p. :ill. ;24 cm.
標題:
Customer relations. -
ISBN:
0793155614 (hbk.) :
Creating customer evangelists :how loyal customers become a volunteer sales force /
McConnell, Ben.
Creating customer evangelists :
how loyal customers become a volunteer sales force /Ben McConnell, Jackie Huba. - Chicago :Dearborn Trade Pub.,2003. - x, 214 p. :ill. ;24 cm.
Includes bibliographical references and index.
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now -- The high-flying solutionman -- The history lessons of O'Reilly's wars -- The new mavericks of marketing -- A bear market for retailing -- A cause, not just an airline -- Idealism in the valley of illusion -- The billion-dollar cause -- Customer evangelism workshop.
ISBN: 0793155614 (hbk.) :NT790
LCCN: 2002012221Subjects--Topical Terms:
147266
Customer relations.
LC Class. No.: HF5415.5 / .M1834 2002
Dewey Class. No.: 658.8
Creating customer evangelists :how loyal customers become a volunteer sales force /
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