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Customer relationship management :in...

Gilbert, Faye W.

Customer relationship management :integrating marketing strategy and information technology /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Customer relationship management :/ William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
其他題名:	integrating marketing strategy and information technology /
作者:	Zikmund, William G.
其他作者:	McLeod, Raymond.
出版者:	Hoboken, N.J. :Wiley,c2003.
面頁冊數:	xix, 179 p. :ill. ;24 cm.
標題:	Relationship marketing. -
ISBN:	0471271373 (pbk.) :

Customer relationship management :integrating marketing strategy and information technology /
Zikmund, William G.

Customer relationship management :integrating marketing strategy and information technology /William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. :Wiley,c2003. - xix, 179 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0471271373 (pbk.) :NT1661

LCCN: 2003544944

Nat. Bib. No.: GBA3-17589Subjects--Topical Terms:

147565
Relationship marketing.

LC Class. No.: HF5415.55 / .Z55 2003

Dewey Class. No.: 658.812

Customer relationship management :integrating marketing strategy and information technology /
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245 1 0 $a Customer relationship management : $b integrating marketing strategy and information technology / $c William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
260 $a Hoboken, N.J. : $b Wiley, $c c2003.
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504 $a Includes bibliographical references and indexes.
650 0 $a Relationship marketing. $3 147565
650 0 $a Customer relations $x Management. $3 147644
650 0 $a Customer relations $x Management $x Data processing. $3 156609
700 1 $a McLeod, Raymond. $3 158377
700 1 $a Gilbert, Faye W. $3 158378