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Value-based marketing for bottom-lin...

Allen, Phil,1953-

Value-based marketing for bottom-line success :5 steps to creating customer value /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Value-based marketing for bottom-line success :/ J. Nicholas De Bonis, Eric W. Balinski, Phil Allen.
其他題名:	5 steps to creating customer value /
作者:	DeBonis, J. Nicholas.
其他作者:	Balinski, Eric W.
出版者:	New York :McGraw-Hill,2003.
面頁冊數:	xix, 245 p. :ill. ;25 cm.
附註:	Includes index.
標題:	Consumer satisfaction. -
ISBN:	007139656X (hbk.) :

Value-based marketing for bottom-line success :5 steps to creating customer value /
DeBonis, J. Nicholas.

Value-based marketing for bottom-line success :5 steps to creating customer value /J. Nicholas De Bonis, Eric W. Balinski, Phil Allen. - New York :McGraw-Hill,2003. - xix, 245 p. :ill. ;25 cm.

Includes index.

ISBN: 007139656X (hbk.) :NT1263

LCCN: 2002026490Subjects--Topical Terms:

147265
Consumer satisfaction.

LC Class. No.: HF5415.13 / .D378 2002

Dewey Class. No.: 658.8

Value-based marketing for bottom-line success :5 steps to creating customer value /
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