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Is anybody out there? :the new bluep...

Aitchison, Jim.

Is anybody out there? :the new blueprint for marketing commuications in the 21st century /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Is anybody out there? :/ Mark Austin & Jim Aitchison.
其他題名:	the new blueprint for marketing commuications in the 21st century /
作者:	Austin, Mark.
其他作者:	Aitchison, Jim.
出版者:	Singapore :Wiley,2003.
面頁冊數:	251 p. :ill. ;24 cm.
標題:	Product management - Asia. -
ISBN:	047082090X (hbk.) :

Is anybody out there? :the new blueprint for marketing commuications in the 21st century /
Austin, Mark.

Is anybody out there? :the new blueprint for marketing commuications in the 21st century /Mark Austin & Jim Aitchison. - Singapore :Wiley,2003. - 251 p. :ill. ;24 cm.

Includes bibliographical references (p. 241-243) and index.

"This is the first book offering a twenty-first century blueprint for connecting brands and consumers holistically - in a volatile world of dramatically changing consumer attitudes towards brands, rampant resistance to marketing messages, and spiralling media costs." "It shows brand owners how they can harness literally millions of permutations of marketing disciplines and communications channels to grow their brands." "And it demonstrates how to achieve a measurable return on their marketing communications investments in a local, regional and global context."--BOOK JACKET.

ISBN: 047082090X (hbk.) :NT1070Subjects--Topical Terms:

160171
Product management
--Asia.

Dewey Class. No.: 658.827095

Is anybody out there? :the new blueprint for marketing commuications in the 21st century /
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245 1 0 $a Is anybody out there? : $b the new blueprint for marketing commuications in the 21st century / $c Mark Austin & Jim Aitchison.
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300 $a 251 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 241-243) and index.
520 1 $a "This is the first book offering a twenty-first century blueprint for connecting brands and consumers holistically - in a volatile world of dramatically changing consumer attitudes towards brands, rampant resistance to marketing messages, and spiralling media costs." "It shows brand owners how they can harness literally millions of permutations of marketing disciplines and communications channels to grow their brands." "And it demonstrates how to achieve a measurable return on their marketing communications investments in a local, regional and global context."--BOOK JACKET.
650 0 $a Product management $z Asia. $3 160171
650 0 $a Communication in marketing $z Asia. $3 160172
700 1 $a Aitchison, Jim. $3 160170