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Strategic brand management :building...

~

Keller, Kevin Lane,1956-

Strategic brand management :building, measuring, and managing brand equity /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic brand management :/ Kevin Lane Keller.
其他題名:	building, measuring, and managing brand equity /
作者:	Keller, Kevin Lane,
出版者:	Upper Saddle River, N.J. :Prentice Hall,c2003.
面頁冊數:	xxvii, 788 p. :ill. ;24 cm.
標題:	Brand name products - Management. -
ISBN:	0130411507 (hbk.) :

Strategic brand management :building, measuring, and managing brand equity /
Keller, Kevin Lane,1956-

Strategic brand management :building, measuring, and managing brand equity /Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - xxvii, 788 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0130411507 (hbk.) :NT1115

LCCN: 2002025164Subjects--Topical Terms:

148375
Brand name products
--Management.

LC Class. No.: HD69.B7 / K45 2003

Dewey Class. No.: 658.8/27

Strategic brand management :building, measuring, and managing brand equity /
LDR:00681nam _22002174a_450 001 136998
003 DLC
005 20031120160833.0
008 020327s2003 njua b 001 0 eng
010 $a 2002025164
020 $a 0130411507 (hbk.) : $c NT1115
035 $a 00075041
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b K45 2003
082 0 0 $a 658.8/27 $2 21
092 $a */658.827/K29/2003////E02195
100 1 $a Keller, Kevin Lane, $d 1956- $3 160482
245 1 0 $a Strategic brand management : $b building, measuring, and managing brand equity / $c Kevin Lane Keller.
250 $a 2nd ed.
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2003.
300 $a xxvii, 788 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Brand name products $x Management. $3 148375

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