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Strategic marketing for nonprofit or...

~

Andreasen, Alan R.,1934-

Strategic marketing for nonprofit organizations /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing for nonprofit organizations // Alan R. Andreasen, Philip Kotler.
作者:	Andreasen, Alan R.,
其他作者:	Kotler, Philip.
出版者:	Upper Saddle River, N.J. :Prentice Hall,c2003.
面頁冊數:	v, 536 p. :ill. ;25 cm.
附註:	Kotler's name appears first on the earlier edition.
標題:	Nonprofit organizations - Marketing. -
ISBN:	013041977X (hbk.) :

Strategic marketing for nonprofit organizations /
Andreasen, Alan R.,1934-

Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - v, 536 p. :ill. ;25 cm.

Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

ISBN: 013041977X (hbk.) :NT1070

LCCN: 2002027440Subjects--Topical Terms:

160487
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .K6312 2003

Dewey Class. No.: 658.8

Strategic marketing for nonprofit organizations /
LDR:00729nam _22002294a_450 001 137000
003 DLC
005 20031120160931.0
008 020802s2003 njua b 001 0 eng
010 $a 2002027440
020 $a 013041977X (hbk.) : $c NT1070
035 $a 00075043
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .K6312 2003
082 0 0 $a 658.8 $2 21
092 $a */658.8/A557/2003////E02198
100 1 $a Andreasen, Alan R., $d 1934- $3 160486
245 1 0 $a Strategic marketing for nonprofit organizations / $c Alan R. Andreasen, Philip Kotler.
250 $a 6th ed.
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2003.
300 $a v, 536 p. : $b ill. ; $c 25 cm.
500 $a Kotler's name appears first on the earlier edition.
504 $a Includes bibliographical references and index.
650 0 $a Nonprofit organizations $x Marketing. $3 160487
700 1 $a Kotler, Philip. $3 147988

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