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How Asia advertises :the most succes...
~
Aitchison, Jim.
How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
How Asia advertises :/ Jim Aitchison.
其他題名:
the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
作者:
Aitchison, Jim.
出版者:
Singapore :J. Wiley & Sons (Asia),2002.
面頁冊數:
xviii, 411 p. :ill., ports. ;26 cm.
附註:
Includes index.
標題:
Advertising - Asia. -
電子資源:
http://www.loc.gov/catdir/bios/wiley044/2002514302.html
電子資源:
http://www.loc.gov/catdir/description/wiley037/2002514302.html
電子資源:
http://www.loc.gov/catdir/toc/wiley031/2002514302.html
ISBN:
0470820551 (bound)
How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
Aitchison, Jim.
How Asia advertises :
the most successful campaigns in Asia-Pacific and the marketing strategies behind them /Jim Aitchison. - Singapore :J. Wiley & Sons (Asia),2002. - xviii, 411 p. :ill., ports. ;26 cm.
Includes index.
ISBN: 0470820551 (bound)NT895Subjects--Topical Terms:
161571
Advertising
--Asia.
LC Class. No.: HF5813.A74 / A39 2002
Dewey Class. No.: 659.1/095
How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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