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The butterfly customer :capturing the loyalty of today's elusive consumer /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The butterfly customer :/ Susan M. O'Dell, Joan A. Pajunen.
其他題名:
capturing the loyalty of today's elusive consumer /
作者:
O'Dell, Susan M.
其他作者:
Pajunen, Joan A.
出版者:
Etobicoke, Ont. ;John Wiley & Sons Canada,c2000.
面頁冊數:
xxiv, 264 p. ;23 cm.
標題:
Customer loyalty. -
電子資源:
http://www.loc.gov/catdir/bios/wiley043/00421517.html
電子資源:
http://www.loc.gov/catdir/description/wiley035/00421517.html
電子資源:
http://www.loc.gov/catdir/toc/onix06/00421517.html
ISBN:
0471645184 (pbk.)
The butterfly customer :capturing the loyalty of today's elusive consumer /
O'Dell, Susan M.
The butterfly customer :
capturing the loyalty of today's elusive consumer /Susan M. O'Dell, Joan A. Pajunen. - [Rev. ed.] - Etobicoke, Ont. ;John Wiley & Sons Canada,c2000. - xxiv, 264 p. ;23 cm.
Includes bibliographical references (p. [255]-260) and index.
ISBN: 0471645184 (pbk.)NT477Subjects--Topical Terms:
148581
Customer loyalty.
LC Class. No.: HF5415.525 / .O33 2000
Dewey Class. No.: 658.8343
The butterfly customer :capturing the loyalty of today's elusive consumer /
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