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Exploring direct and cusomter relati...

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Evans, Martin

Exploring direct and cusomter relationship marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Exploring direct and cusomter relationship marketing // Lisa O'Malley, Maurice Patterson, Martin Evans.
作者:	O'Malley, Lisa.
其他作者:	Patterson, Maurice.
出版者:	London :Thomson Learning,2004.
面頁冊數:	544 p. ;26cm.
附註:	Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1998.
標題:	Direct marketing. -
ISBN:	1861529015 (pbk.) :

Exploring direct and cusomter relationship marketing /
O'Malley, Lisa.

Exploring direct and cusomter relationship marketing /Lisa O'Malley, Maurice Patterson, Martin Evans. - 2nd ed. - London :Thomson Learning,2004. - 544 p. ;26cm.

Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1998.

ISBN: 1861529015 (pbk.) :NT1878

Nat. Bib. No.: GBA3T5745bnbSubjects--Topical Terms:

148399
Direct marketing.

Dewey Class. No.: 658.84

Exploring direct and cusomter relationship marketing /
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245 1 0 $a Exploring direct and cusomter relationship marketing / $c Lisa O'Malley, Maurice Patterson, Martin Evans.
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260 $a London : $b Thomson Learning, $c 2004.
263 $a 200402
300 $a 544 p. ; $c 26cm.
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700 1 $a Evans, Martin $q (Martin J.) $3 163440
700 1 $a O'Malley, Lisa. $t Exploring direct marketing. $3 163441

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