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Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Tangible strategies for intangible assets :/ John Berry.
其他題名:
how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
作者:
Berry, John,
出版者:
New York :McGraw-Hill,c2005.
面頁冊數:
ix, 325 p. :ill. ;24 cm.
標題:
Intangible property - Management. -
電子資源:
http://www.loc.gov/catdir/description/mh051/2004012351.html
電子資源:
http://www.loc.gov/catdir/bios/mh051/2004012351.html
ISBN:
0071412867 (hbk.):
Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Berry, John,1960-.
Tangible strategies for intangible assets :
how to manage and measure your company's brand, patents, intellectual property, and other sources of value /John Berry. - New York :McGraw-Hill,c2005. - ix, 325 p. :ill. ;24 cm.
Includes bibliographical references (p. 291-309) and index.
ISBN: 0071412867 (hbk.):NT1798
LCCN: 2004012351Subjects--Topical Terms:
153836
Intangible property
--Management.
LC Class. No.: HD53 / .B468 2005
Dewey Class. No.: 658.15
Tangible strategies for intangible assets :how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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