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Strategic marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing // David W. Cravens, Nigel F. Piercy.
作者:	Cravens, David W.
其他作者:	Piercy, Nigel.
出版者:	Boston, Mass. :McGraw-Hill/Irwin,c2006.
面頁冊數:	xvii, 726 p. :ill. ;27 cm.
附註:	Various multi-media instructional materials are available to supplement the text.
叢書名:	McGraw-Hill/Irwin series in marketing.
標題:	Marketing - Decision making. -
ISBN:	0071244328 (International ed. : pbk.) :
ISBN:	0072966343 (hbk. : alk. paper)

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. :McGraw-Hill/Irwin,c2006. - xvii, 726 p. :ill. ;27 cm. - McGraw-Hill/Irwin series in marketing..

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0071244328 (International ed. : pbk.) :NT1102

LCCN: 2004061068Subjects--Topical Terms:

160320
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .C72 2006

Dewey Class. No.: 658.8/02

Strategic marketing /
LDR:00791cam _2200229 a_450 001 141035
005 20041020123306.0
008 041018s2006 maua 001 0 eng
010 $a 2004061068
020 $a 0071244328 (International ed. : pbk.) : $c NT1102
020 $a 0072966343 (hbk. : alk. paper)
035 $a 00113949
040 $a DLC $c DLC $d HKP
042 $a pcc
050 0 0 $a HF5415.135 $b .C72 2006
082 0 0 $a 658.8/02 $2 22
100 1 $a Cravens, David W. $3 170894
245 1 0 $a Strategic marketing / $c David W. Cravens, Nigel F. Piercy.
250 $a 8th ed.
260 $a Boston, Mass. : $b McGraw-Hill/Irwin, $c c2006.
300 $a xvii, 726 p. : $b ill. ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Various multi-media instructional materials are available to supplement the text.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Decision making. $3 160320
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Management $v Case studies. $3 154728
700 1 $a Piercy, Nigel. $3 170895

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