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Marketing of high-technology products and innovations /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing of high-technology products and innovations // Jakki Mohr, Sanjit Sengupta, Stanley Slater.
作者:
Mohr, Jakki J.
其他作者:
Sengupta, Sanjit.
出版者:
Upper Saddle River, N.J. :Pearson Prentice Hall,c2005.
面頁冊數:
xx, 450 p. :ill. ;25 cm.
標題:
High technology industries - Marketing. -
ISBN:
0131230239 (pbk.) :
ISBN:
0131411683
Marketing of high-technology products and innovations /
Mohr, Jakki J.
Marketing of high-technology products and innovations /
Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2005. - xx, 450 p. :ill. ;25 cm.
Includes bibliographical references and indexes.
Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory considerations.
ISBN: 0131230239 (pbk.) :NT960
LCCN: 2004007035Subjects--Topical Terms:
170906
High technology industries
--Marketing.
Dewey Class. No.: 658.8
Marketing of high-technology products and innovations /
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