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Direct marketing in practice /

~

Chartered Institute of Marketing.

Direct marketing in practice /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Direct marketing in practice // Brian Thomas and Matthew Housden.
作者:	Thomas, Brian,
其他作者:	Housden, Matthew.
出版者:	Oxford ;Butterworth-Heinemann,2002.
面頁冊數:	348 p. :ill. ;25 cm.
標題:	Direct marketing. -
ISBN:	0750624280 (pbk.)
ISBN:	9780750624282

Direct marketing in practice /
Thomas, Brian,1938-

Direct marketing in practice /Brian Thomas and Matthew Housden. - Oxford ;Butterworth-Heinemann,2002. - 348 p. :ill. ;25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. - CIM professional..

Includes bibliographical references (p. 312-316) and index.

ISBN: 0750624280 (pbk.)Subjects--Topical Terms:

148399
Direct marketing.

LC Class. No.: HF5415.126 / .T475 2002

Dewey Class. No.: 658.8/4

Direct marketing in practice /
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300 $a 348 p. : $b ill. ; $c 25 cm.
490 1 $a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
504 $a Includes bibliographical references (p. 312-316) and index.
650 0 $a Direct marketing. $3 148399
700 1 $a Housden, Matthew. $3 176370
710 2 $a Chartered Institute of Marketing. $3 147456
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