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Content rules :how to create killer ...

Chapman, C. C.

Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Content rules :/ Ann Handley & C.C. Chapman.
其他題名:	how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
作者:	Handley, Ann.
其他作者:	Chapman, C. C.
出版者:	Hoboken, N.J. :Wiley,c2011.
面頁冊數:	xxii, 282 p. :ill. ;24 cm.
叢書名:	New rules of social media series
標題:	Internet marketing. -
ISBN:	0470648287 (hbk.)
ISBN:	9780470648285 (hbk.)
ISBN:	9780470948699 (ebk)
ISBN:	9780470948712 (ebk)
ISBN:	9780470948729 (ebk)

Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
Handley, Ann.

Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /Ann Handley & C.C. Chapman. - Hoboken, N.J. :Wiley,c2011. - xxii, 282 p. :ill. ;24 cm. - New rules of social media series.

Includes bibliographical references and index.

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

ISBN: 0470648287 (hbk.)

LCCN: 2011280622Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .H3577 2011

Dewey Class. No.: 658.872

Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
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