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Creative strategies :idea management for marketing, advertising, media and design /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Creative strategies :/ Mario Pricken.
其他題名:	idea management for marketing, advertising, media and design /
作者:	Pricken, Mario.
出版者:	London ;Thames & Hudson,2010.
面頁冊數:	311 p. :col. ill. ;27 cm.
附註:	Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
標題:	Creativity in advertising. -
ISBN:	9780500515402 (hbk.) :
ISBN:	0500515409 (hbk.)

Creative strategies :idea management for marketing, advertising, media and design /
Pricken, Mario.

Creative strategies :idea management for marketing, advertising, media and design /Mario Pricken. - London ;Thames & Hudson,2010. - 311 p. :col. ill. ;27 cm.

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

ISBN: 9780500515402 (hbk.) :NT1858

LCCN: 2010923354Subjects--Topical Terms:

188254
Creativity in advertising.

LC Class. No.: HF5823 / .P73513 2010

Creative strategies :idea management for marketing, advertising, media and design /
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300 $a 311 p. : $b col. ill. ; $c 27 cm.
500 $a Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
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505 0 $a Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
650 0 $a Creativity in advertising. $3 188254
650 0 $a Advertising campaigns. $3 152187