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Understanding digital marketing :marketing strategies for engaging the digital generation /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Understanding digital marketing :/ Damian Ryan and Calvin Jones.
其他題名:	marketing strategies for engaging the digital generation /
作者:	Ryan, Damian.
其他作者:	Jones, Calvin.
出版者:	Philadelphia, PA :Kogan Page,c2012.
面頁冊數:	xv, 283 p. :ill. ;23 cm.
附註:	Includes index.
標題:	Internet marketing. -
ISBN:	9780749464271 (pbk.) :
ISBN:	9780749464288 (e-isbn)

Understanding digital marketing :marketing strategies for engaging the digital generation /
Ryan, Damian.

Understanding digital marketing :marketing strategies for engaging the digital generation /Damian Ryan and Calvin Jones. - 2nd ed. - Philadelphia, PA :Kogan Page,c2012. - xv, 283 p. :ill. ;23 cm.

Includes index.

ISBN: 9780749464271 (pbk.) :NT963

LCCN: 2011040583Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .R93 2012

Dewey Class. No.: 658.8/72

Understanding digital marketing :marketing strategies for engaging the digital generation /
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