紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
正題名/作者: |
Advertising & sales promotion // Ken Kaser. |
其他題名: |
Advertising and sales promotion |
作者: |
Kaser, Ken. |
出版者: |
Australia o ;South-Western CengageLearning,c2013. |
面頁冊數: |
xix, 461 p. :col. ill. ;29 cm. |
附註: |
Includes index. |
標題: |
Advertising. - |
ISBN: |
9781111573232 (bound) : |
ISBN: |
1111573239 (bound) |