| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 作者: |
O'Guinn, Thomas C. |
| 其他作者: |
Allen, Chris T. |
| 出版者: |
Australia :South-Western, Cengage Learning,c2012. |
| 面頁冊數: |
xli, 693 p. :ill. (chiefly col.), col. ports. ;29 cm. |
| 標題: |
Advertising media planning. - |
| ISBN: |
9780538473323 (bound) : |
| ISBN: |
0538473320 (bound) |