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Brand together :how co-creation generates innovation and re-energizes brands /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand together :/ Nicholas Ind, Clare Fuller, Charles Trevail.
其他題名:	how co-creation generates innovation and re-energizes brands /
作者:	Ind, Nicholas.
其他作者:	Fuller, Clare.
出版者:	London :Kogan Page,c2012.
面頁冊數:	x, 172 p. :ill. ;24 cm.
標題:	Product management. -
ISBN:	9780749463250 (pbk.) :
ISBN:	0749463252 (pbk.)
ISBN:	9780749463267 (ebook)
ISBN:	0749463260 (ebook)

Brand together :how co-creation generates innovation and re-energizes brands /
Ind, Nicholas.

Brand together :how co-creation generates innovation and re-energizes brands /Nicholas Ind, Clare Fuller, Charles Trevail. - London :Kogan Page,c2012. - x, 172 p. :ill. ;24 cm.

Includes bibliographical references (p. [165]-168) and index.

ISBN: 9780749463250 (pbk.) :NT1168

LCCN: 2011040582

Nat. Bib. No.: GBB1D6652bnbSubjects--Topical Terms:

149446
Product management.

LC Class. No.: HD69.B7 / I526 2012

Dewey Class. No.: 658.4/063

Brand together :how co-creation generates innovation and re-energizes brands /
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020 $a 9780749463250 (pbk.) : $c NT1168
020 $a 0749463252 (pbk.)
020 $a 9780749463267 (ebook)
020 $a 0749463260 (ebook)
035 $a 00151869
040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d BWK $d CDX $d UKMGB $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b I526 2012
082 0 0 $a 658.4/063 $2 23
100 1 $a Ind, Nicholas. $3 191308
245 1 0 $a Brand together : $b how co-creation generates innovation and re-energizes brands / $c Nicholas Ind, Clare Fuller, Charles Trevail.
260 $a London : $b Kogan Page, $c c2012.
300 $a x, 172 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [165]-168) and index.
650 0 $a Product management. $3 149446
650 0 $a Branding (Marketing) $3 187439
650 0 $a Customer relations. $3 147266
700 1 $a Fuller, Clare. $3 191309
700 1 $a Trevail, Charles. $3 191310

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