Business Administration, Marketing.
Overview
| Works: | 19 works in 19 publications in 19 languages | |
|---|---|---|
Titles
Attention grabbers: Exploring automatic attention responses to ad headlines.
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(Electronic resources)
A study of complaints and recovery for a baking ingredient manufacturer selling through retail channels.
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(Electronic resources)
Justice theory in online and offline complaint satisfaction: An empirical study.
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(Electronic resources)
Paid to care: Selling service, smiles and community in American restaurants.
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(Electronic resources)
Assessing the service-profit chain: An empirical study in a Chinese securities firm.
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(Electronic resources)
The importance of different athletic department Web site content: Perceptions of NCAA Division I sports information directors and directors of marketing.
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(Electronic resources)
Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites.
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(Electronic resources)
Marketing the workplace to older workers: Determinants of employer choice among mature employees.
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(Electronic resources)
Key components of successful higher education online fundraising programs.
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(Electronic resources)
How can the experiences of past clients inform our practice of customer service?
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(Electronic resources)
Using the creativity model of opportunity recognition to understand the front end of product innovation.
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(Electronic resources)
Cultural differences in ad information processing: The influence of analytic versus holistic thinking.
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(Electronic resources)
Exploring online trust perception: Visually impaired and travel organizations.
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(Electronic resources)
Internet-based firms entering offline channels: Empirical models & analysis.
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(Electronic resources)
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